31 July 2017 | Manila, Philippines

What is the true meaning of ASEAN and what does it stand for? Why is it important to us as a people?

These questions are the essence of the 3rd and final ASEAN 2017 Dialogue: “ASEAN Identity” on July 31, 2017, at the Asian Institute of Management. The online webinar and forum session will uncover the core and spirit of the ASEAN identity in the Philippines and across the region, just a few days before ASEAN’s 50th Anniversary on August 8 celebrating one community with a shared identity.

According to surveys from ASEAN Community Building, only 81% of ASEAN citizens have heard of ASEAN, while only 24% have a basic understanding of what it is and its purpose for existence. Few people, therefore, realize the importance of ASEAN as an instrument to help uplift the quality of life of ordinary citizens, especially migrant workers, women, children, persons with disabilities, older persons, internally displaced persons, indigenous peoples, among others.

The ASEAN Identity forum will discuss what it means to be part of a people-oriented, people-centered ASEAN via three panel sessions: A Primer of the Socio-Cultural Pillar; Integrating ASEAN in Everyday Life; and Education and Career Excellence.

Secretary Judy Taguiwalo of the Department of Social Welfare and Development, the lead agency for ASEAN’s Socio-Cultural Pillar this year will provide the overall keynote message, while SGV senior adviser Ambassador Delia Albert will keynote the panel on Integrating ASEAN in Everyday Life. Guest speakers include Overseas Workers Welfare Administration (OWWA) Administrator Hans Cacdac; National Commission for Culture and the Arts (NCCA) International Office Head Mary Ann Luis; international jewelry designer Wynn Wynn Ong and husband Norberto Ong; International Olympic Committee member and athlete Mikee Cojuangco Jaworski; Lee Kuan Yew School of Public Policy in Singapore alumnus Zak Yuson; and Asian Institute of Technology alumna Deeda Palma. Additionally, Assistant Secretary Kris Ablan will moderate the event, while Asian Institute of Management professor Dr. Jamil Paolo Francisco will provide closing remarks.

Millennial professionals, young entrepreneurs, college and senior high students, business owners, BPO workers, ASEAN embassies and government workers are expected to attend the event.

The ASEAN 2017 Dialogues is a three-part dialogue series that aims increase understanding and awareness of ASEAN’s three pillars: Political-Security, Economic, and Socio-Cultural. The program series is presented by the Presidential Communications Operations Office – Committee on Media Affairs and Strategic Communications (PCOO-CMASC), branding, messaging, and promotions lead of ASEAN 2017 National Organizing Council, in partnership with Asia Society Philippines and in cooperation with Asian Institute of Management – Economics Department.

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